Monitoring Deal Announced Between The MCPS-PRS Alliance And Nielsen Music Control
The MCPS-PRS Alliance, the UK society that collects and pays royalties to composers, songwriters and music publishers, has signed a deal with information experts Nielsen Music Control that the society says will double the accuracy of radio royalty payments to its members.
Under this deal, Nielsen’s state of the art monitoring system, based on a unique fingerprinting technology, will initially be applied by the Alliance to 75 UK commercial radio stations where previously a sampling methodology was used to “predict” overall performance information.
Fingerprinting technology works by matching music being broadcast by a radio station to a digital fingerprint of that music held on a central database creating an accurate match of commercially released recordings being broadcast on radio.
The introduction of the new technology means that over 13 million radio broadcasts per year, from over 350 UK radio stations will be paid on a per-play basis.
In revenue terms, the Alliance will be increasing the amount of royalties paid according to actual broadcast usage to nearly 90%.
The remaining smaller commercial radio stations will continue to be paid by taking samples of the music broadcast throughout the year.
In 2007 the Alliance distributed over £500m in royalties and of this £155m was generated from 30 million radio and TV broadcasts of its members’ music.
Steve Porter, Chief Executive of the Alliance said, “We are very excited to be partnering with Nielsen Music Control. Their innovative monitoring technology, based on digital fingerprinting, and comprehensive data of 500,000 recordings will enable us to further enhance the accuracy of our royalty distributions.”
Nielsen Music Control monitors music airplay throughout Europe using its proprietary technology and are regarded as the official airplay chart providers delivering services to clients such as record labels, radio stations, rights societies and media outlets.
Eric Weinberg, Managing Director of Nielsen Music Control said, “We are thrilled to partner with the Alliance on this transformational initiative. With our advanced technology, deep music library and thorough understanding of the marketplace, this relationship will help the Alliance better serve its members.”
The first planned royalty distribution using the new technology will occur in December 2008.
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