Study: TV/Movie Streaming in U.S. Has Increased Dramatically During Past 6 Months

Film Music Magazine • August 6, 2009

A study by Ipsos MediaCT shows that Americans with Internet access are streaming more TV shows and movies than ever before. Recent data from Ipsos MediaCT’s MOTION study illustrates that in the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie. This is more than two times the levels measured in September 2008. Not surprisingly, young adults 18 to 24 years of age have been the most ardent supporters of this medium. What is surprising is just how supportive they are – in the past 30 days, 30% have streamed a full-length movie and 51% have streamed a full-length TV show, which represent dramatic increases from last year.

Ipsos says the rapid rise in longer form video streaming can be attributed to the swift growth of many digital video websites since last year and that Hulu, in particular, has experienced heightened exposure and visitation, and has helped pioneer the transition to ad-supported free streaming of TV shows and movies.

“The digital video revolution is no longer centered on short clips via YouTube; it is becoming an important distribution channel where any type of full-length video can be instantly accessed for immediate consumption without a fee,” explains Brian Pickens, Senior Research Manager at Ipsos MediaCT.

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