NARIP Presents “How to Market & License Music for Film & TV” June 17 in Houston

Film Music Magazine • May 20, 2010

With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, two experts face off in a live negotiation of key deal points and contractual issues in a music license agreement.

We will also discuss marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.

These experts come together to give you the inside track on major deal points, what they mean and what leverage you have to negotiate the best possible deal.

Topics covered at this event include:

* The right time to make a deal.

* Major areas of negotiation, including:
Fee ranges
Things to avoid
Closing the deal
Sample license agreement will be distributed at event.

* Case studies: what works, what doesn’t and why

* Making the pitch: necessary elements

* Timing

* What music buyers such as music supervisors, ad agencies and gaming companies really look for

* How to increase the impact and marketability of music

Guest speakers for the event are Al Staehely, Esq., Music Lawyer and Barry Coffing, Founder of

The event will be held Thursday, June 17 at 7:00pm at Houston Community College, Spring Branch Campus, 1060 West Sam Houston Parkway at The Screening Theater, Houston, TX 77043.

Click here for more information and to register.

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