NARIP Presents How To Market & License Music for Film & TV in SF July 7

Film Music Magazine • June 29, 2010

The National Association of Recording Industry Professionals (NARIP) will present “How to Market & License Music for Film & TV” in San Francisco on July 7, 2010.

With declining record sales, the focus on placing music in film, TV and other media has skyrocketed. Placements are the new coin of the realm, and in this latest of NARIP’s “Art of the Music Deal” series, two experts face off in a live negotiation of key deal points and contractual issues in a music license agreement. Panelists at the event will also discuss marketing music for film and TV to make it more attractive to buyers, where to find them and how to put yourself in line for the best possible deal.

Topics scheduled to be covered include:

* The right time to make a deal.

* Major areas of negotiation, including:

* Terms
* Options
* Fee ranges
* Deliverables
* Clearances
* Things to avoid
* Closing the deal

* Sample license agreement will be distributed at event.


* Case studies: what works, what doesn’t and why
* Making the pitch: necessary elements
* Timing
* What music buyers such as music supervisors, ad agencies and gaming companies really look for
* How to increase the impact and marketability of music

Guest speakers include:

* Lisa Klein Moberly, Founder, Optic Noise
* Bridget O’Gara Bloom, Founder, The Cellar Music (from Los Angeles)
* Tamra Engle, NARIP San Francisco Executive Director

For more information and to purchase tickets, visit



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