Sesame Workshop & The Orchard Team Up To Provide Catalogue Of Music From Sesame Street Children’s Series

Film Music Magazine • September 23, 2010

Music and video distributor The Orchard and Sesame Workshop, the nonprofit educational organization behind Sesame Street, have announced a partnership that will utilize all of The Orchard’s services (digital and mobile distribution, digital marketing, song placement and synchronization, royalty collections, mechanical administration) to make Sesame Street recordings available to fans around the world. The catalog includes songs that have been performed on the show, including performances by Celine Dion, R.E.M. and Stevie Wonder along with classic songs like Cookie Monster’s “C is for Cookie” and Ernie’s “Rubber Duckie.” Additionally, Orchard clients will remix classic Sesame Street Songs, beginning with RJD2, a prominent DJ, producer, and creator of the Mad Men theme.

“With our broad distribution reach, The Orchard is able to take the Sesame Street catalog to parts of the world that would have otherwise never been serviced,” said Brad Navin, CEO of The Orchard. “Needless to say, we’re very excited to contribute our services to some of the most beloved children’s music, and we’re equally excited to welcome Bert, Ernie, Big Bird, Elmo, Oscar The Grouch, Cookie Monster, and the rest of the Sesame Street gang to The Orchard family.”

“Music is an extremely powerful medium that not only teaches math concepts like rhythm and beats, but can elicit a wide range of emotions,” said Scott Chambers, Sesame Workshop’s Senior Vice President of Worldwide Media Distribution. “We are thrilled to work with The Orchard to offer, for the first time, over 1,500 audio files, and to share the joy of Sesame Street music with families around the world.”

Other artists in the catalog that The Orchard will service include Johnny Cash, Dolly Parton, Fugees, Destiny’s Child, Gloria Estefan, Steven Tyler and Jimmy Buffett, among many others, as well as Sesame Street favorites such as “People In Your Neighborhood” and “Ma Na Mah Na.”

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