BlinkerActive Launches Music Synchronization Division and Licensing Platform for App Developers

Film Music Magazine • March 22, 2011

BlinkerActive, IRIS’s branded entertainment and music marketing agency, announced the launch of two new music licensing services: The first, NoiseClerk, is an online platform powered by SyncTank, specifically developed for mobile and web application developers, offering them advanced search functionality and immediate licenses for 10,000+ pre-cleared tracks. The second is the new BlinkerActive Music Synchronization services division, offering more traditional negotiated synch placements in film, TV, theatrical trailers, video games, and advertisements.

“Synch licensing is an increasingly important source of revenue for the music industry,” says BlinkerActive Chief Marketing Officer, Bryn Boughton. “While traditional placements in film, TV and commercials still comprise the bulk of the revenue pie, people are experiencing their music through applications at a rapidly growing rate. Since most app developers are unfamiliar with the music space, it leads to sub-par and sometimes illegal uses of music. We feel strongly that educating developers and making the licensing process simple and straightforward will foster the early stage growth of this community while greatly benefiting music rights holders.”

“IRIS’ branded entertainment and music marketing agency BlinkerActive has been operating since 2007 and has connected brands such as Chandon Winery, Electrolux, Stella Artois and Scion A/V with the right music for their marketing campaigns,” added Boughton. “We already have the relationships in place, and we’re ready to offer these services more broadly.”

NoiseClerk is online at Over ten thousand pre-cleared songs and instrumentals from artists such as Digital Underground, Johannes Linstead, The Maldives, Six Finger Satellite and Monolake and sound effects from premium FX catalogs such as AudioMicro and Novelty Sounds are available for licensing by app developers through the site, with full-length songs available for $100 per placement, and sound effects priced at $10 for the same terms. Revenue is split 50/50 between BlinkerActive and the content partners. To accommodate developers’ need for building across platforms, each purchase licenses the audio for a unique application across web and all mobile platforms (iPhone, Android, Windows, etc).

The BlinkerActive Music Synchronization division represents artists and labels exclusively for music licensing to film, TV, games, and commercial uses. The company proactively pitches to licensing decision makers including music supervisors, music editors, producers, and ad agencies. Music content companies interested in representation by BlinkerActive may visit

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